IBS Journal on Bank of the West
California-based Bank of the West is Zafin Labs’ first customer in the US. It has selected the vendor’s miRevenue solutiotto underpin its relationship banking strategy. The first major delivery is scheduled for June this year.
Being a mid-sized bank, Bank of the West needs to differentiate itself to compete with top-tier players, says Alexandra Roddy, senior vice-president, retail strategy and delivery, at Bank of the West. This $62 billion subsidiary of the BNP Paribas Group operates across 19 states in the US Midwest and West through a net- work of 700 branches. ‘It is a “David and Goliath” game, so we need to be smart, nimble and astute,’ believes Roddy. Bank of the West’s foundation and major differentiator, she states, is its customer relationships.
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