Dubai Islamic Bank
World’s first Islamic bank deploys loyalty initiative using miLoyalty.
Dubai Islamic Bank was founded in 1975 as the world’s first truly Islamic Bank. Today it is a global leader in providing Sharia-compliant banking products and services. Since its founding, many banks have followed Dubai Islamic Bank into the Islamic banking world.
Finding itself in an increasingly competitive environment, Dubai Islamic Bank decided to differentiate its offering with a new loyalty initiative. The bank surveyed its options in 2008 and began reviewing providers that could provide the required capabilities. A key requirement for the would-be vendor was that the new loyalty program integrate easily and seamlessly with their new universal core banking system.
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