Standard Chartered Bank wins prestigious award for Excellence in Customer Centricity
Zafin Labs would like to congratulate Standard Chartered Bank on its recent Asian Financial Banker award for Excellence in Customer Centricity.
As reported on the Asian Financial Services Congress website, Standard Chartered Bank won the award for its:
“Total Relationship Rewards program, a first-in-market loyalty tool that recognizes a customer's total relationship with the bank. Designed with a clear objective to optimize the value from customer relationships, the program rewards new and existing customers for banking balances on deposits, investments, insurance, mortgage loans and personal loans, anchored by a structured, flexible redemption process. Success is reflected in a 600% increase in the Net Promoter Score (a customer loyalty index), and a 70% increase in new-to-bank customers since the program's launch.”
The award was presented to Mr. Basker Rangachari, Chief Marketing Officer, Consumer Banking, at Standard Chartered Bank.
Zafin Labs, with the help of its partner Dell Services, is in the process of implementing miLoyalty at Standard Chartered Bank (SCB), which will become an integral piece in SCB’s loyalty platform going forward. However, full credit for this award goes to SCB - while our product, miLoyalty, is now live at SCB, the impetus for this award has come from the years of hard work that SCB has already put into becoming a leader in customer centric banking. miLoyalty enables banks to embrace customer centricity by creating a total relationship view of the customer, cutting across siloed products and lines of business, allowing banks to reward customers based on the total relationship value.
For more information, please view:
http://www.ap.afscongress.com/2011/details/awards_winners.asp
http://www.zafinlabs.com/products/mirevenue_solutions_suite/miloyalty/